Boca Raton, FL – May 9, 2017 – Celsius Holdings, Inc., (OTCQX: CELH), the maker of CELSIUS®, a leading fitness drink designed for the active lifestyle, today announced the CELSIUS was named Best Functional Drink at the recent 13th Innobev Global Beverage Congress organized by Zenith Global and held in Frankfurt, Germany.

More than 100 entries from around the world, in 18 categories, demonstrating creativity, innovation, marketing and sustainability, participated in this year’s awards.

“CELSIUS was a worthy winner amongst a range of outstanding entries. The functional category is attracting ever greater interest as consumers seek their own solutions to enhance their well-being through longer, active life,” commented Zenith’s Global Chairman, Richard Hall.
The panel of judges was impressed with Celsius Holdings’ innovation in its’ CELSIUS beverage product line and shared the following observations:

  • “Innovative and highly credible”
  • “There is a good, interesting range of flavors, offering excellent consumer choice of a brand that looks good and is offering innovation”
  • “Strong USP, sleek packaging design, unified branding”

“We are honored to have CELSIUS selected as Winner of the Best Functional Drink category,” said John Fieldly, Celsius Holdings, Inc., CFO and interim CEO. “Competition was extremely tough as we faced many great products across the world. This award further validates our vision at Celsius Holdings, Inc., and continues to be supported by our loyal customers in their active lifestyles and recognized by the beverage trade.
“We don’t stop here,” added Fieldly. “Celsius Holdings, Inc., continues to innovate our brand and focus on the healthy aspect as proven by our latest line extensions in our product portfolio, naturals and CELSIUS HEAT™.”

Vanessa Walker, EVP of Sales and Marketing, Celsius Holdings, Inc., views this award as a testament to the CELSIUS concept, a clinically proven thermogenic, which conveys its proven function, “Delicious that Delivers.”

ABOUT ZENITH GLOBAL:

Zenith Global is a specialist independent consulting firm of global food and drink experts with over 1,000 clients in more than 50 countries, including Coca-Cola, Diageo, Lactalis, Nestle and PepsiCo.

ABOUT CELSIUS HOLDINGS, INC.
Celsius Holdings, Inc. (OTCQX: CELH), founded in April, 2004, is a global company, with a proprietary, clinically proven formula for flagship brand CELSIUS. Celsius Holdings, Inc., has a corporate mission to become the global leader of a branded portfolio which is proprietary, clinically proven or innovative in its category, and offers significant health benefits.

CELSIUS’ original line comes in seven delicious sparkling and non-carbonated flavors, and in multi-count powder packets. CELSIUS’ new natural line, is also available in six refreshing flavors: three sparkling – grapefruit, cucumber lime, orange pomegranate and three non-carbonated – pineapple coconut, watermelon berry and strawberries & cream. The natural line is also naturally caffeinated and sweetened.

CELSIUS has no preservatives, no aspartame, no high fructose corn syrup, is non-gmo, with no artificial flavors or colors, and is very low in sodium. The CELSIUS line of products is kosher and vegan certified, soy, gluten, and sugar free. Sold nationally at Fitness Clubs, 7-Eleven stores, Sprouts, the Fresh Market, and key regional retailers such as HEB, Publix, Winn-Dixie, Harris Teeter, Shaws and others. The first university study of the science underlying CELSIUS products was conducted in 2005, and additional studies from the University of Oklahoma were conducted over the next five years. All studies were published in peer-reviewed journals and validate the unique benefits CELSIUS provides to the consumer.

For investor relations information, please visit us at www.CelsiusHoldingsInc.com for branded information, please visit our websites: www.CELSIUS.com and www.CELSIUSHEAT.com

Investor Relations Contact:
Hayden IR
Cameron Donahue, Partner
(651) 653-1854
cameron@haydenir.com

For additional information, and for all press inquiries and product samples, please contact John Filizzola at john@co-opagency.com.