FOR IMMEDIATE RELEASE
Celsius® Teams with Lavit to Offer Beverages in Recyclable Cap Format for Water Coolers
Expands Market Presence to Office Environments
Boca Raton, FL (February 14, 2019) – Celsius Holdings, Inc. (Nasdaq: CELH), maker of the leading global fitness drink, CELSIUS®, today announced an agreement with Lavit, LLC (“Lavit”), an eco-friendly, beverage technology company, to offer its energy drinks for Lavit’s cold, still and sparkling water coolers in select office locations.
Under the terms of the agreement, Celsius will initially offer its orange flavor in Lavit’s EcoCaps™, a recyclable variation on Keurig’s single-use disposable K-Cup model that are designed to work specifically with Lavit’s water coolers. Lavit’s on-demand beverage coolers eliminate the need to stock office refrigerators with bottles and cans of beverages and offer healthier alternatives to sugary sodas. The EcoCaps will utilize the same formula as Celsius’ popular powder format. Each EcoCap is made from 100% aluminum, and thus 100% recyclable.
Celsius’ energy drink includes no artificial preservatives or flavors, no aspartame or high fructose corn syrup and is clinically-proven to accelerate metabolism, burn calories and body fat and provide healthy energy, making it an excellent alternative to coffee or energy drinks.
“Our relationship with Lavit further adds to our distribution network and represents a powerful way for us to increase brand awareness and exposure of our beverages, reaching a population of consumers in a new environment,” commented John Fieldly, President and Chief Executive Officer of Celsius Holdings, Inc. “With Lavit, we are able to offer our energy drinks conveniently to offices nationwide and meet the growing demand for alternative beverages in the workplace.”
“Lavit is thrilled to add CELSIUS® healthy energy drinks to our growing cold still and sparkling platform,” commented Sam Murray, CEO of Lavit. “Their refreshing and functional line fits perfectly with Lavit’s goal of providing better for you beverages and enhanced waters for workplaces that are striving to provide healthy hydration and sustainable solutions.”
Lavít (pronounced “LA-veet”), founded in 2011 and headquartered in New York City, is an eco-friendly, beverage technology company seeking to disrupt the multi-billion-dollar bottling industry. The company’s Water Cooler™ helps personalize the way people stay hydrated by allowing them to craft the cold beverage of their choice in seconds with just a push of a button. Beverage options include still or sparkling water or they can choose from a growing roster of popular brands and flavors – all with zero preservatives and just 10 calories or less per 12-ounce serving. Users craft their beverages by inserting fully recyclable aluminum flavor capsules (EcoCaps™) into a Lavit cooler and then adjusting flavor intensity and carbonation level. For every EcoCap sold, Lavit donates to onedrop.org, providing clean drinking water for those in need around the world. Learn more at www.drinklavit.com.
About Celsius Holdings, Inc.
Celsius Holdings, Inc. (Nasdaq: CELH), founded in April 2004, is a global company that has a branded portfolio consisting of two beverage lines; each offering proprietary, functional, healthy-energy formulas that are clinically-proven to offer significant health benefits to its users.* The CELSIUS® Original Line comes in nine delicious sparkling and non-carbonated flavors in sleek 12oz cans and is also available in single-serve powder packets in four on-the-go, enjoyable flavors. The CELSIUS® Stevia Line is an extension of the original line offering naturally-caffeinated and naturally-sweetened and is available in five refreshing sparkling and non-sparkling flavors.
New to the portfolio is CELSIUS HEAT™, which offers an additional 100mg of caffeine than the Original and Stevia extension, for a total of 300mg per can. It also contains 2,000mg of L-citrulline, a vasodilator. CELSIUS HEAT™ is sold in 16oz cans, is available in five carbonated flavors and was developed for those seeking a bolder version of the Original and Stevia line extension – which are sold in 12oz cans and appeal to the masses as an active lifestyle brand. As with all CELSIUS® products, CELSIUS HEAT™ is a thermogenic and is an ideal 16oz energy drink given it is proven-to-function and is healthier than competitive 16oz traditional energy drinks with high sugar content. CELSIUS HEAT™ targets millennial fitness enthusiasts, avid gym goers, professional trainers, competitive athletes, the military and first responders.
CELSIUS® has zero sugar, no preservatives, no aspartame, no high fructose corn syrup, and is non-GMO, with no artificial flavors or colors. The CELSIUS® line of products is Certified Kosher and Vegan. CELSIUS® is also soy and gluten-free and contains very little sodium. CELSIUS® is sold nationally through dominant fitness channel distributors and retailers, The Vitamin Shoppe, GNC, Amazon.com, Walmart.com, Target, 7- Eleven, Sprouts, The Fresh Market and other key regional retailers such as HEB, Publix, Winn-Dixie, Harris Teeter, Shaw’s, Food Lion, CVS and many more.
*CELSIUS®’ functional claims are backed by six published university studies. The first study was conducted in 2005 and additional studies from the University of Oklahoma were conducted over the next five years. The studies were published in peer-reviewed journals and validate the unique benefits that CELSIUS® provides.
For more information, please visit the brand websites: www.celsius.com, www.celsiusheat.com and investor site www.celsiusholdingsinc.com.
This press release may contain statements that are not historical facts and are considered forward-looking within the meaning of the Private Securities Litigation Reform Act of 1995. These forward-looking statements contain projections of Celsius Holdings, Inc.’s future results of operations and/or financial position, or state other forward-looking information. In some cases, you can identify these statements by forward-looking words such as “anticipate,” “believe,” “could,” “estimate,” “expect,” “intend,” “may,” “should,” “will,” “would,” or similar words. You should not rely on forward-looking statements since Celsius Holdings’ actual results may differ materially from those indicated by forward-looking statements as a result of a number of important factors. These factors include, but are not limited to: general economic and business conditions; our business strategy for expanding our presence in our industry; anticipated trends in our financial condition and results of operation; the impact of competition and technology change; existing and future regulations affecting our business; and other risks and uncertainties discussed in the reports Celsius Holdings has filed previously with the Securities and Exchange Commission. Celsius Holdings does not intend to and undertakes no duty to update the information contained in this press release.