FOR IMMEDIATE RELEASE
Echo Fox Signs CELSIUS® as Official Energy Drink Partner
Leading Global Fitness Drink Brand Makes Official Debut into Professional Esports
Beverly Hills, Calif. — [April 9 2019] — Echo Fox, a premier esports organization and media company, has signed Celsius Holdings, Inc. (Nasdaq: CELH), makers of the leading global fitness drink, CELSIUS® (www.celsius.com), as its official performance energy drink sponsor. Marking the beverage company’s first foray into the esports arena, CELSIUS® powered Echo Fox players with its award-winning line of healthy energy drinks at the NorCal Regionals for Street Fighter V and Dragon Ball FighterZ, Summit of Time for Mortal Kombat 11, Shadowverse Open competitions. CELSIUS® will also power players throughout the League of Legends Championship Series (LCS) 2019 Summer split.
As part of the partnership, CELSIUS® will provide all four of their product lines to Echo Fox and their players, including, CELSIUS® Originals, CELSIUS® HEAT™, CELSIUS® On-the-Go, and CELSIUS® Sweetened with Stevia.
“CELSIUS® continuously innovates and pushes the boundaries when it comes to keeping athletes healthy and their support of a diverse group of athletic competition is something we admire,” said Rick Fox, co-owner of Echo Fox. “Ensuring our players are competing at the highest level possible is a top priority for Echo Fox and we’re confident that our partnership with CELSIUS® will help us achieve that goal.”
Similar to other professional athletes, esports players adhere to rigorous physical training schedules and have their meals prepared by professional chefs. This is to ensure that players can compete at the highest level and be prepared for games that can last up to seven hours.
“As the esports landscape continues to evolve, the competition has become even more fierce. Players are beginning to adopt strict physical and mental training regimens to stay sharp, and CELSIUS® will help them reach their peak performance,” said Matt Kahn, Executive Vice President of Marketing for CELSIUS®.
Echo Fox is home to some of the world’s top esports athletes and fields teams across a variety of titles, including League of Legends, Super Smash Bros., and Dragon Ball FighterZ. The organization’s focus on player development, competitive achievement, and effective training practices align with the CELSIUS® brand mission to provide functional, healthy fitness drinks to a new generation of athletes.
“It is estimated that esports reached 335 million people worldwide in 2017 and it is predicted to grow to over 600 million consumers by 2023. The performance energy drink category is growing just as rapidly and we are proud to partner with a league that understands the powerful benefits CELSIUS® provides,” Kahn added.
CELSIUS® is a lifestyle fitness drink and a pioneer in the rapidly growing performance energy sector. CELSIUS® has four beverage lines that each offer a proprietary, functional, healthy-energy formula with distinct clinically-proven benefits such as boosting endurance and building lean body muscle to its users. CELSIUS® is backed by six university studies that were published in peer-reviewed journals validating the unique benefits CELSIUS® provides.
About Echo Fox
Founded in 2015 by Rick Fox, former NBA star and current leader in the esports space, Echo Fox has become one of the premier esports organizations and media companies in the world. Recognized by Forbes as one of the most valuable esports organizations in 2018, Echo Fox focuses on player development and competitive achievement, having recruited some of the best esports athletes in the world. Leading the way in the ever-growing esports media industry, Echo Fox is setting the standard for professional esports organizations, on and off the digital field.
About Celsius Holdings, Inc.
Celsius Holdings, Inc. (Nasdaq: CELH), is a global company with a proprietary, clinically proven formula for its master brand CELSIUS® and all its sub-brands. A lifestyle fitness drink and a pioneer in the rapidly growing performance energy sector, CELSIUS® has four beverage lines that each offer proprietary, functional, healthy-energy formulas clinically-proven to offer significant health benefits to its users. The four lines include, CELSIUS® Originals, CELSIUS HEAT™, CELSIUS® On-the-Go, and CELSIUS® Sweetened with Stevia. CELSIUS® has zero sugar, no preservatives, no aspartame, no high fructose corn syrup, and is non-GMO, with no artificial flavors or colors. The CELSIUS® line of products is Certified Kosher and Vegan. CELSIUS® is also soy and gluten-free and contains very little sodium. CELSIUS® is backed by six university studies that were published in peer-reviewed journals validating the unique benefits CELSIUS® provides. CELSIUS® is sold nationally at Target, CVS, GNC, Vitamin Shoppe, 7-Eleven, Dick’s Sporting Goods, The Fresh Market, Sprouts and other key regional retailers such as HEB, Publix, Winn-Dixie, Harris Teeter, Shaws and Food Lion. It is also available on Amazon, at fitness clubs and in select micro-markets across the country. For more information, visit CELSIUS® at www.celsius.com, www.celsiusheat.com and investor site www.celsiusholdingsinc.com.
Director of Public Relations
Account Executive, B/HI
Director of Public Relations