October 2nd-4th in Atlanta, GA

Boca Raton, FL (September 26, 2019) –Celsius Holdings, Inc. (Nasdaq: CELH), maker of the leading global fitness drink, CELSIUS®, today announced that the company will highlight its latest line of products at the 2019 NACS Show, presented by the National Association of Convenience Stores, in Atlanta at booth #5735 in Hall C October 2nd-4th.

The NACS Show brings together the most influential people and ideas, explores trends, showcases the most innovative technologies, and displays amazing new products in a single gathering place.  Every major buyer in the convenience channel will be attending the conference looking for new opportunities to capitalize on expanding usage occasions, demographics and consumers preferences.

John Fieldly, President and Chief Executive Officer commented, “Consumers are demanding functional, healthier and better for you products, evidenced by MNST CEO, Rodney Sacks’ comments on the rapidly emerging “Performance Energy Category” on their most recent earnings call and reinforced by beverage industry leading analysts such as Bonnie Herzog of Wells Fargo in her recent report.  We remain confident in our ability to drive sales even higher in the convenience store channel as we continue to increase our ACV % through additional launches with national retail chains and distribution partners. We are excited to be a part of the most important show for the convenience channel, a true selling show.”

SPINS third party data (Shelf Stable Energy & Functional Beverages, Convenience) for the 52 weeks ended August 11, 2019 indicates Celsius’ sales in the energy convenience channel grew at 39.5% year-over-year, showing Celsius is significantly outpacing the channel in volume growth in existing accounts.

Celsius recently announced the company has added over 3,200 new convenience store locations in 2019 from a broad cross-section of leading convenience retailers including Quik Trip, Pilot Flying J, Buc-ee’s, Casey’s, Circle K and 7-Eleven.  With retailers broadening their traditional energy drink offerings to align with today’s consumer demands, it’s anticipated that convenience stores will be reshaping planograms to integrate so called “Performance Energy” brands.

About Celsius Holdings, Inc.

Celsius Holdings, Inc. (Nasdaq: CELH), is a global company with a proprietary, clinically proven formula for its brand CELSIUS® and all its sub-brands. A lifestyle fitness drink and a pioneer in the rapidly growing performance energy sector, CELSIUS® has five beverage lines that each offer proprietary, functional, healthy-energy formulas clinically-proven to offer significant health benefits to its users. The five lines include, CELSIUS® Originals, CELSIUS HEAT™, CELSIUS® On-the-Go, CELSIUS® BCAA’s and CELSIUS® Sweetened with Stevia. CELSIUS® has zero sugar, no preservatives, no aspartame, no high fructose corn syrup, and is non-GMO, with no artificial flavors or colors. The CELSIUS® line of products is Certified Kosher and Vegan. CELSIUS® is also soy and gluten-free and contains very little sodium. CELSIUS® is backed by six university studies that were published in peer-reviewed journals validating the unique benefits CELSIUS® provides. CELSIUS® is sold nationally at Target, CVS, GNC, Vitamin Shoppe, 7-Eleven, Dick’s Sporting Goods, The Fresh Market, Sprouts and other key regional retailers such as HEB, Publix, Winn-Dixie, Harris Teeter, Shaw’s and Food Lion. It is also available on Amazon, at fitness clubs and in select micro-markets across the country. For more information, visit CELSIUS® at www.celsius.com or Celsius Holdings, Inc., at www.celsiusholdingsinc.com.

Interested in carrying CELSIUS® as a distributor or in your retail cooler? Contact SALES@CELSIUS.COM

Forward-Looking Statements

This press release may contain statements that are not historical facts and are considered forward-looking within the meaning of the Private Securities Litigation Reform Act of 1995. These forward-looking statements contain projections of Celsius Holdings’ future results of operations and/or financial position, or state other forward-looking information. In some cases, you can identify these statements by forward-looking words such as “anticipate,” “believe,” “could,” “estimate,” “expect,” “intend,” “may,” “should,” “will,” “would,” or similar words. You should not rely on forward-looking statements since Celsius Holdings’ actual results may differ materially from those indicated by forward-looking statements as a result of a number of important factors. These factors include, but are not limited to: general economic and business conditions; our business strategy for expanding our presence in our industry; anticipated trends in our financial condition and results of operation; the impact of competition and technology change; existing and future regulations affecting our business; and other risks and uncertainties discussed in the reports Celsius Holdings has filed previously with the Securities and Exchange Commission. Celsius Holdings does not intend to and undertakes no duty to update the information contained in this press release.