CELH 5.36 -0.01 -0.09%
Board of Directors – Celsius Holdings, Inc.
Board Of Directors 2018-03-08T16:37:01+00:00



William H. Milmoe has been a director of our company since August 2008. From 1997 to 2006, he was CDS International Holdings, Inc.’s Chief Financial Officer and Treasurer. Mr. Milmoe is a certified public accountant with 40 years of board business experience in both public accounting and private industry. His financial career has included positions with PricewaterhouseCoopers, General Cinema Corporation, an independent bottler of Pepsi Cola products and movie exhibitor. Mr. Milmoe is a member of both the Florida and American Institute of Certified Public Accountants.


Christopher Lai is an investor and the director of consumer and retail investments at Horizons Ventures, the private investment arm of Mr. Li Ka Shing. Based in Hong Kong, Chris invests across the technology landscape globally and manages the consumer and retail technologies portfolio for Horizons. Chris was previously a M&A banker in New York with Mooreland Partners, specialising in TMT cross-border M&A and corporate finance. He was a key team member on numerous transactions, including Magnolia in the sale of its patent portfolio to Google; Newbay’s acquisition by RIM; and Xigo acquisition by Dimension Data.


Harrington has helped launch over 500 products in his career. The writer, Tim Byrd, calls him “smart and very shrewd, anybody who saw him for those first few seasons of “Shark Tank” knows that he is sharp.” The article features an interview with Harrington that discusses his recent addition on the board of directors for Celsius. Within the article, Mr. Byrd mentions that Celsius has a “flavor for every palette” and is readily available at local retailers. Celsius, Inc. is happy to have Kevin Harrington as part of the team on the Board of Directors and we, too, welcome the energy and experience he brings.


Mr. Castaldo’s career spans over 30 years and has focused in consumer service businesses including chain restaurants, banking, and retailing. He has worked in a variety of organizations – public and private companies, multi-nationals and start-ups. Mr. Castaldo was President of Anthony’s Coal Fired Pizza, a start-up restaurant concept, for three years and currently serves as Senior Vice-President/Chief Marketing Officer, Equity Partner, and member of the Board of Directors. The company is based in Ft. Lauderdale with over 35 locations and is expanding in Florida and the Northeast.


Hal joined AQUAhydrate as Chief Executive Officer in November. Prior to this, he helped form InterContinental Beverage Capital (IBC) in 2013, a New York-based merchant bank focused on investments in the beverage and CPG industries. Hal spent over 30 years as an officer and leader within the Coca-Cola system in almost every aspect, including general management, strategy and planning, operations, sales, marketing, business development and revenue management. After successfully leading the integration of Glacéau into Coca-Cola North America (a division of The Coca-Cola Company), Hal became SVP, Franchise and Commercial Operations for the Glacéau division in August 2009 when additional brands (including Powerade, Fuze and the company’s energy brands) were added to the existing Glacéau brands, Vitaminwater and Smartwater.


Thomas E. Lynch became a director of our company in November 2009. Mr. Lynch has been President of the Plastridge Insurance Agency, a local independent agency, since 1975. He has been a director of First United Bank since 2004 and on the Board of Governors Property & Casualty Insurance since February 2009. He is also on the board of many charitable organizations and he served as an elected official for several governments entities over the past 20 years. Mr. Lynch is a graduate of Loyola University in Chicago. He received his CPCU degree in 1978 from the American Institute for Property & Casualty Liability Underwriters.


John Fieldly was named Chief Financial Officer of Celsius Holdings, Inc. in 2012 and is presently the company’s interim President and CEO. He brings nearly 20 years’ experience in business management and corporate financial leadership to his role where he oversees the company’s finances, public reporting requirements and operations. His expertise stems from a strong background in financial leadership, public reporting requirements, operational process and procurement improvement strategies to maximize resources to drive revenue and operational efficiencies. Mr. Fieldly is a Certified Public Accountant in Florida.