CELH 3.19 +0.01 +0.32%
Board of Directors – Celsius Holdings, Inc.
Board Of Directors2019-07-30T11:54:58-04:00



William H. Milmoe has been a director of our company since August 2008. From 1997 to 2006, he was CDS International Holdings, Inc.’s Chief Financial Officer and Treasurer. Mr. Milmoe is a certified public accountant with 40 years of board business experience in both public accounting and private industry. His financial career has included positions with PricewaterhouseCoopers, General Cinema Corporation, an independent bottler of Pepsi Cola products and movie exhibitor. Mr. Milmoe is a member of both the Florida and American Institute of Certified Public Accountants.


Tony Lau joined our board of directors in April 2018. Mr. Lau is an investor and director of consumer and retail investments at Horizons Ventures, Limited (“Horizons Ventures”), a Hong Kong based private investment fund, with whom he has been affiliated since 2014. Mr. Lau also manages China businesses and expansion for Horizons portfolio companies. Prior to Horizons, Mr. Lau was an investment banker with Goldman Sachs, specializing in technology, media and telecommunications investment. Mr. Lau currently serves on the board of directors of ChromaDex Corp. (Nasdaq: CDXC), a patented and proprietary ingredient technologies company. Mr. Lau earned a B.A. in Economics and Finance from Peking University and is currently pursuing the Business Scholars Program (DBA) degree at the Cheung Kong Graduate School of Business (CKGSB).  The Company believes Mr. Lau is qualified to serve on the board of directors due to his extensive and unique business background.


Harrington has helped launch over 500 products in his career. The writer, Tim Byrd, calls him “smart and very shrewd, anybody who saw him for those first few seasons of “Shark Tank” knows that he is sharp.” The article features an interview with Harrington that discusses his recent addition on the board of directors for Celsius. Within the article, Mr. Byrd mentions that Celsius has a “flavor for every palette” and is readily available at local retailers. Celsius, Inc. is happy to have Kevin Harrington as part of the team on the Board of Directors and we, too, welcome the energy and experience he brings.


Mr. Castaldo’s career spans over thirty years in consumer service businesses with a focus on chain restaurants. He has held executive positions in public and private companies, multi-nationals and start-ups. He is currently an Equity Partner, Chief Marketing Officer, and Board Member of Lime Fresh Mexican Grill, a South Florida-based fast casual restaurant concept. Mr. Castaldo was an Equity Partner and member of the founding management team of Anthony’s Coal Fired Pizza, a casual dining restaurant concept, and served as President, Senior Vice-President/Chief Marketing Officer, and Board Member for 12 years. He served for eight years as President of Pollo Tropical, a Miami-based fast casual restaurant chain. Prior to joining Pollo Tropical, he held senior marketing positions at Denny’s, Inc., Citicorp Savings of Florida, and Burger King Corporation.


Over the course of his career, Hal Kravitz has been recognized as a transformative business leader in the beverage and CPG industries. Having spent 30 years in the Coca-Cola System including roles in general and revenue management, strategy, operations marketing, and sales, Hal brings a breadth of business and industry knowledge. Leveraging his BBA in accounting from the University of Georgia, Hal began his career with Coca-Cola in 1983. In 2001, Hal was named Vice President and General Manager of Coca-Cola Enterprises operations. After seven successful years at CCE, Hal came back to the Coca-Cola Company to become President of Coca-Cola North America’s acquired Glaceau division where he led its operations including oversight of Vitaminwater, Smartwater, Powerade, and Fuze.  After stepping down in 2013, Hal became a founding member of Intercontinental Beverage Capital, a merchant bank. Hal has spent the last six years of his career helping emerging beverage brands drive growth and profitability. Hal recently served as CEO and Board member of AQUAhydrate, a premium bottled water company. Hal currently serves as Chairman, Board of Directors and President of Certified Management Group and as Chairman of the Board, Hoist, Inc.


Thomas E. Lynch became a director of our company in November 2009. Mr. Lynch has been President of the Plastridge Insurance Agency, a local independent agency, since 1975. He has been a director of First United Bank since 2004 and on the Board of Governors Property & Casualty Insurance since February 2009. He is also on the board of many charitable organizations and he served as an elected official for several governments entities over the past 20 years. Mr. Lynch is a graduate of Loyola University in Chicago. He received his CPCU degree in 1978 from the American Institute for Property & Casualty Liability Underwriters.


Regan Ebert has experience at three of the top consumer packaged goods companies: PepsiCo, General Mills, and Dr Pepper Snapple Group. Most recently, from 2012 to 2019 Ms. Ebert served as Senior Vice President of Marketing for Dr Pepper Snapple Group. In this role, Ms. Ebert led brand marketing for a $3B portfolio of brands including CSD’s, teas, juice and juice drinks and sparkling waters. In addition to brand marketing, Regan had responsibility for the media team, the Content Marketing Center of Excellence, the Hispanic Marketing Center of Excellence, and the Mexico and Canadian marketing teams. Prior to joining Dr Pepper Snapple Group, Ms. Ebert spent 10 years with PepsiCo working in both their Frito-Lay and Quaker Foods divisions. She also spent 5 years at General Mills working in several divisions including snacks, cereals and desserts.


John Fieldly was named Chief Financial Officer of Celsius Holdings, Inc. in 2012 and is presently the company’s interim President and CEO. He brings nearly 20 years’ experience in business management and corporate financial leadership to his role where he oversees the company’s finances, public reporting requirements and operations. His expertise stems from a strong background in financial leadership, public reporting requirements, operational process and procurement improvement strategies to maximize resources to drive revenue and operational efficiencies. Mr. Fieldly is a Certified Public Accountant in Florida.