CELSIUS BOARD OF DIRECTORS
JOHN FIELDLY PRESIDENT, CHAIRMAN & CEO
With an extensive consumer goods background, John Fieldly, is a results-driven executive with over 20 years of broad financial and operational experience. In April of 2018, Fieldly was named Celsius Holdings Inc.’s CEO. Prior to that, he served as the company’s CFO since 2012. Since beginning his accelerated career at (NASDAQ: CELH), John has demonstrated a proven track record of driving robust business results and shareholder value. In his current role as CEO, Fieldly uses his strong background in financial leadership and operational expertise to focus on to maximize resources to drive revenue, corporate efficiencies, and shareholder value.
HAL KRAVITZ INDEPENDENT LEAD DIRECTOR
Hal Kravitz became a director of Celsius in April 2016 and the Lead Independent Director effective July 2021. From November 2018 through November 2021, Mr. Kravitz served as President, Certified Management Group, a division of Advantage Solutions. From 2014 to 2018, Mr. Kravitz served as Chief Executive Officer of AQUAhydrate, Inc., a company engaged in the manufacture, distribution, and marketing of premium bottled water. In 2013, Mr. Kravitz as a founding member, helped form InterContinental Beverage Capital, a New York-based merchant bank focused on investments in the beverage and other CPG industries. For over thirty (30) years prior thereto, Mr. Kravitz served as an executive officer and in other management positions in various units of the Coca-Cola system including President of its acquired Glaceau Company, makers of Vitaminwater® and Smartwater®. We believe that Mr. Kravitz’s extensive experience in the beverage industry makes him a valuable member of Board.
CHERYL S. MILLER DIRECTOR
Cheryl S. Miller joined the Board of Directors in August 2021. Ms. Miller most recently served as chief financial officer of West Marine, the nation’s leading omni-channel provider of products, services and expertise for the marine aftermarket. Cheryl previously served as an executive strategic advisor for, and executive vice president and chief financial officer of, JM Family Enterprises, a diversified automotive company ranked No. 20 on Forbes’ lists of Americas Largest Private Companies. Cheryl has also previously served as President and Chief Executive Officer and held positions of Ex VP and Chief Financial Officer, Treasurer and VP of Investor Relations between 2010 and April 2021 with AutoNation Inc., a publicly traded Fortune 150 automotive retailer while also serving on their board from July 2019 to July 2020. In addition, since 2016, Cheryl has been serving as a director of Tyson Foods, Inc., one of the world’s largest public food companies where she is a member of Tyson’s Audit committee and chairs the Compensation & Leadership Development committee. Ms. Miller holds a bachelor’s degree in finance and business administration from James Madison University and brings over 20 years of corporate finance experience in consumer-focused industries specializing in M&A, cybersecurity, e-commence and public company stockholder relations. We believe that Ms. Miller’s experience as a corporate chief financial officer makes her a valuable addition to our Board.
CAROLINE LEVY DIRECTOR
Caroline Levy has served as a director of Celsius since July 2020. Ms. Levy most recently served as Senior Equity Research Analyst at Macquarie covering both large and small cap beverage companies. Prior to this, Ms. Levy spent eight years as a managing director and senior analyst at CLSA. This followed a decade at UBS, where Ms. Levy headed the US consumer research team, while also holding the position of COO for all research and Chair of the Investment Review Committee. Caroline has made numerous media appearances including CNBC’s “Mad Money with Jim Cramer” and Bloomberg. Additionally, she has been recognized multiple times including, “The Institutional Investor All Star survey” and “The Wall Street Journal analyst rankings”, for stock picking and earnings accuracy. Ms. Levy’s equity analysis and capital markets experience, with a focus on beverage companies, brings a unique perspective to her position on our Board.
DAMON DESANTIS
Damon DeSantis joined the Board of Directors in August 2021. Mr. DeSantis currently serves as a board member of MacPherson’s, the largest employee-owned distributor of creative materials and art supplies in North America. His corporate business interests continue with ownership, direct investment, and board membership in a variety of private businesses in the hospitality, financial services, automotive, spirits and cannabis industries. Previously, Damon served as Chief Executive Officer of Rexall Sundown Nutritional Company, a former Nasdaq 100 company until 2001 as well as a board member of the company. Rexall Sundown was in the business of developing, manufacturing, packaging, marketing, and distributing nutritional products of over 2800 SKUs to wholesalers, distributors, retailers in the US and worldwide. Damon is the son of Carl DeSantis, one of the principal stockholders of Celsius. We believe that Mr. DeSantis’ wide array of business experience brings a valuable viewpoint to our Board.
JOYCE RUSSELL DIRECTOR
Joyce Russell joined the Board of Directors in August 2021. Ms. Russell currently serves as President of the Adecco Group U.S. Foundation, which is focused on up/re-skilling American workers and helping to ensure work equality for all. The Foundation was formed in 2019 and Ms. Russell was appointed its first President. She previously served as President of Adecco Staffing US from 2004 to 2018, an affiliate of the Swiss public company Adecco Group AG, a Fortune Global 500 company, and she brings over 34 years of experience specializing in human resources. Ms. Russell is a panelist and participates at the World Economic Forum in Davos and Fortune’s Most Powerful Women Summits and serves on the Board of Directors of the American Staffing Association. Ms. Russell holds a Bachelor of Arts degree in business and communications from Baylor University. We believe that Ms. Russell’s experience in human resources makes her a valuable member of our Board.
NICK CASTALDO DIRECTOR
Mr. Castaldo joined the Board in March 2013. His career spans over 30 years in consumer businesses in the food and beverage industry with executive positions in public and private companies, multi-nationals and start-ups. He is a member of the Advisory Board of Frank Pepe Pizzeria, a regional casual dining restaurant concept. He is an Equity Partner of Lime Fresh Mexican Grill, a fast-casual Mexican restaurant chain and served as the company’s CMO for 2 years. Mr. Castaldo was an Equity Partner and member of the founding management team of Anthony’s Coal Fired Pizza, a casual dining restaurant chain, and served as President, Senior Vice-President/Chief Marketing Officer, and Board Member for 12 years. He served for 8 years as President of Pollo Tropical, a Miami-based fast casual restaurant chain. He has held senior Marketing positions at Denny’s, CitiCorp Savings and Burger King. He is a member of the Marketing Advisory Board and an Adjunct Professor at the H. Wayne Huizenga College of Business and Entrepreneurship at Nova Southeastern University teaching courses in Marketing and Entrepreneurship. He earned his MBA from the Harvard Business School at Harvard University. His significant experience in the food and beverage industry, as well as his executive leadership and management experience, qualifies him as a valuable member of our Board.
ALEXANDRE RUBERTI DIRECTOR
Alexandre Ruberti joined the Board of Directors in February 2021. Mr. Ruberti brings a wealth of experience to Celsius having spent the past 25 years in the beverage industry across the Americas. Currently, Mr. Ruberti serves as CEO and Board Member of Future Farm USA, a plant-based meat company with a presence in 28 countries. Previously, Mr. Ruberti served in various positions at Red Bull as the President of Red Bull Distribution Company USA, Executive Vice President of Sales for Red Bull North America, and as Head of National Sales and Distribution of Brazil. Prior to Red Bull, he spent nine years at Coca-Cola Bottlers in Brazil. Ruberti obtained his MBA from Fundação Getulio Vargas in Brazil. He also serves as a Member of the Young Presidents’ Organization – YPO – Santa Monica Bay chapter and is an active angel investor. Given Mr. Ruberti’s extensive experience in the beverage industry, we believe that he will provide valuable perspectives to executing our strategy, driving profitability and enhancing value for our stockholders.
JIM LEE DIRECTOR
James Lee joined the Board of Directors in August 2022. Mr. Lee is currently Senior Vice President, Corporate Finance for PepsiCo, leading the company’s tax and treasury functions as well as the global SAP transformation program. He was previously Senior Vice President, Chief Strategy and Transformation Officer for PepsiCo Beverages North America (“PBNA”) where he was responsible for leading the PBNA’s long-term strategy, business development, digital and value chain transformation, and sustainability. Mr. Lee joined PepsiCo in 1998 and has held several finance leadership roles since that time, including Senior Vice President for PBNA, Senior Vice President and CFO of the Russia and CIS Region, Vice President and CFO of Southeast Europe, Senior Director and CFO of PepsiCo Australia and New Zealand, and Senior Director, Strategy and Planning of China Beverages. Prior to joining PepsiCo, Mr. Lee worked for the management consultancy, Marakon Associates. Mr. Lee holds a BSE in Operations Research from Princeton University and an MBA from Columbia University. We believe that Mr. Lee’s experience in the beverage industry makes him a valuable member of our Board.
Mr. Lee was elected to serve on the Board pursuant to that certain arrangement between the Company and PepsiCo, Inc. (“Pepsi”) whereby the Company agreed to permit Pepsi to designate one nominee to the Board for so long as Pepsi beneficially owns at least 3,666,665 shares of the Company’s outstanding common stock on an as-converted basis. See “Certain Relationships and Related Transactions and Director Independence” for additional information regarding such arrangement. Other than the arrangement with Pepsi described above, there are not any arrangements or understandings between any of our director nominees or executive officers or any other person pursuant to which any executive officer or director was or is to be selected as an executive officer or director.
AUDIT & ENTERPRISE RISK COMMITTEE
- Cheryl Miller, Chair
- Caroline Levy
- Joyce Russell
- Jim Lee
HUMAN RESOURCES & COMPENSATION COMMITTEE
- Joyce Russell, Chair
- Hal Kravitz, Lead Director
- Nick Castaldo
- Alexandre Ruberti
GOVERNANCE & NOMINATING COMMITTEE
- Damon DeSantis, Chair
- Nicholas Castaldo
- Cheryl Miller
- Caroline Levy
- Jim Lee