JOHN FIELDLY, INTERIM PRESIDENT AND CEO
John Fieldly was named Chief Financial Officer of Celsius Holdings, Inc. in 2012. He brings nearly 20 years’ experience in business management and corporate financial leadership to his role where he oversees the company’s finances, public reporting requirements and operations. His expertise stems from a strong background in financial leadership, public reporting requirements, operational process and procurement improvement strategies to maximize resources to drive revenue and operational efficiencies.
Prior to joining Celsius Holdings in 2012, Fieldly worked with Oragenics, Inc. (OGEN), the world leader in novel antibiotics against infectious disease and proprietary OTC probiotics, specifically designed to enhance oral health for humans and pets. There, Fieldly held responsibility over all aspects of Oragenic’s finance functions, including financial planning, public reporting requirements as well as optimizing operational efficiencies and implementing procurement strategies to maximize operations. He also led the consolidation of various systems reporting on sales, margin and inventory performance that were adopted by the entire organization as well as implementing and maintaining internal control compliance programs achieving SOX compliance.
Building upon his consumer and retailer experience, Mr. Fieldly has previously held the trade leadership role of managing five business units at Lebhar-Friedman – the B2B leading media and marketing company servicing the retail industry, foodservice, healthcare, and targeted consumer markets for more than 90 years. In that role, Fieldly was responsible for business planning, financial reporting, and overseeing financial operations.
Fieldy began his career in retail within the food/drug/mass (FDM) channel through various leadership roles with the Eckerd Corporation. His work included sales training, merchandising, impulse sales strategy and quality control. Fieldly supported the acquisition to CVS in 2004. At the time, Eckerd had more than 2,800 stores nationwide.
Mr. Fieldly is a Certified Public Accountant in Florida and a graduate of University of South Florida, where he earned his Bachelor of Science degree in Accounting.
VANESSA WALKER, EXECUTIVE VP OF SALES AND MARKETING
Vanessa Walker brings more than 22 years of beverage and retail experience to her position as Executive Vice President of Sales and Marketing for Celsius Holdings, Inc. With expertise in both corporate and entrepreneurial environments, Walker has a proven track record of building a strong business infrastructure, while positioning brands to attract consumers and win at retail.
Before joining the Celsius team in early 2016, Walker served as Executive Vice President, Sales and Marketing of LaCroix Sparkling Water for National Beverage Corp., specifically creating and executing tactical business plans to revitalize the LaCroix brand. Under Walker’s leadership, LaCroix grew from a small regional brand into a major national brand, ranked number one in dollar share with 26% of the sparkling water segment (according to the Beverage Digest Fact Book, 2015), and sales of over $175m in reporting channels (according to SPINS). As a result, Vanessa was promoted from her original role as Senior Director of Strategic Brand Development, to EVP, Sales and Marketing, an entirely new division formed to support the rapid LaCroix brand growth, which Walker led for eight years, while overseeing all aspects of the brand’s development and success.
Prior to her time at National Beverage Corp., Walker served as Director of Marketing for Big Red, working primarily to re-launch the Red JAK energy drink. Previously, Walker held the position of Vice President, National Accounts for IN ZONE Brands, makers of the then BellyWashers and TummyTicker brands (today: Good2Grow), where she successfully positioned the lines at national retailers, growing sales from $850,000 in 1999 to $90 million by 2003.
Now as Executive Vice President of Sales and Marketing for Celsius, Walker will lead the development and execution of the brand’s corporate strategy, coordinating the efforts of both the Vice President of Sales and the Vice President of Marketing. Walker will report directly to Gerry David, President and Chief Executive Officer of global Celsius Holdings, Inc., (OTCQX: CELH)
Walker earned her undergraduate degree from The Florida State University and received her EMBA in International Business from Mercer University. She is an active member of her local community, sitting on the board of South Florida’s Jack & Jill Children’s Center and acting as Member of the Broward County Chapter of the Pi Beta Phi Alum club, a fraternal organization in which she served as President during her time at FSU. Walker also held the position of Secretary for the former FL Panther Foundation Board (NHL), and currently serves as a member of the leadership committee for the Leukemia & Lymphoma Society’s South FL & Puerto Rico Chapter.