CELH 59.53 +2.25 +3.93%
Management – Celsius Holdings, Inc.
Management2021-02-02T17:23:37-05:00

CELSIUS MANAGEMENT

JOHN FIELDLY
CEO
With an extensive consumer goods background, John Fieldly, is a results-driven executive with over 20 years of broad financial and operational experience. In April of 2018, Fieldly was named Celsius Holdings Inc.’s CEO. Prior to that, he served as the company’s CFO since 2012. Since beginning his accelerated career at (NASDAQ: CELH), John has demonstrated a proven track record of driving robust business results and shareholder value. In his current role as CEO, Fieldly uses his strong background in financial leadership and operational expertise to focus on to maximize resources to drive revenue, corporate efficiencies, and shareholder value.
With an extensive consumer goods background, John Fieldly, is a results-driven executive with over 20 years of broad financial and operational experience. In April of 2018, Fieldly was named Celsius Holdings Inc.’s CEO. Prior to that, he served as the company’s CFO since 2012. Since beginning his accelerated career at (NASDAQ: CELH) in 2012, John has demonstrated a proven track record of driving robust business results and shareholder value. In his current role as CEO, Fieldly uses his strong background in financial leadership and operational expertise to focus on process and procurement improvement strategies in order to maximize resources to drive revenue and corporate efficiencies.

Fieldly began his career in retail within the food/drug/mass (FDM) channel through various leadership roles with the Eckerd Corporation. His work included sales training, merchandising, impulse sales strategy and quality control. Fieldly supported the acquisition to CVS in 2004. At the time, Eckerd had more than 2,800 stores nationwide.

Between 2004 and 2012 – and prior to joining Celsius Holdings Inc. – Fieldly held a leadership role at Lebhar-Friedman, where he was responsible for business planning, financial reporting, and overseeing financial operations. He also worked for Oragenics, Inc. (OGEN), where he was responsible for all their finance functions, including financial planning, public reporting requirements and optimizing operational efficiencies and implementing procurement strategies to maximize operations.

Mr. Fieldly is a Certified Public Accountant in Florida and a graduate of University of South Florida, where he earned his Bachelor of Science degree in Accounting. Married with two children, John and his family reside in Boca Raton, FL.

Edwin F. Negron-Carballo
CFO

Edwin F. Negron Carballo is a Certified Public Accountant who brings over 30 years of International Finance and Operations experience to Celsius Holdings Inc. In his position as CFO he is responsible for internal / external financial reporting, taxes, accounting aspects and compliance, treasury and risk management, financing, assisting with raising capital, business development, maximizing cashflow / profitability and SEC reporting.

Mr. Negron’s experience encompasses all areas of finance, accounting, audit, taxes, treasury, risk management, capital budgeting, forecasting, M&A and management information systems. His operations experience relates to all major Supply Chain & Logistics areas; including regulatory and import / export compliance, as well as General Manager.

Mr. Negron started his career in Public Accounting with tenure at KPMG-Peat Marwick. He has subsequently held senior management positions for World Class organizations such as Frito-Lay, Energizer, Tyco/Covidien and Sodexo. Mr. Negron has held positions of increasing responsibility including Sr. VP Finance for a $600M operation in the US and CFO for South America for a $1.2B operation with a presence in 7 countries.

Mr. Negron earned a Bachelor of Science degree from Louisiana State University in Baton Rouge, LA, with a major in Accounting. He also holds an MBA from the Olin School of Business at Washington University in St. Louis, MO. He is a member in good standing of the American Institute of Certified Public Accountants and is a member of the FL Institute of CPA’s and the Puerto Rico CPA Society. Additionally, he was selected to the Top 25 Hispanic Business Corporate Elite list.

Tony guilfoyle
EVP Sales – North America
Ronnie Char
RONNIE CHAR
Managing Director - Asia
Ronnie Char brings in diverse, fast-moving consumer goods management experiences across the Asia region, including Greater China, Southeast Asia, Japan, South Korea and India.

Prior to joining the Celsius family as the General Manager for the Asia region, Ronnie spent over 10 years at PepsiCo and 3 years at Red Bull across finance, sales, marketing and general management roles at market and regional levels. With the successful launches in China, Hong Kong, and Singapore, Ronnie is aspired in bringing the healthy energy of CELSIUS® to consumers with active lifestyles in many more markets across the region.

Ronnie is a Certified Public Accountant in Delaware who started his career as an auditor at Arthur Andersen and KPMG.   He obtained his Bachelor of Arts in Chartered Accountancy at the University of Waterloo (Canada) and Master of Business Administration at the University of Warwick (United Kingdom).

ROBIN LYBECK
Managing Director - Europe

Robin Lybeck serves as Managing Director of the European region for Celsius Holdings Inc. In this position he oversees Nordic operations as well as any expansion projects into wider European markets.

Since 2016, Lybeck served as Group CEO of Func Food Group Oyj until its aquisition by Celsius Holdings Inc in 2019. In this role, Lybeck consolidated operations of various Func Food entities, and strengthened the Celsius-business in Sweden while overseeing the launch of Celsius into Finland. In this role, Lybeck also established the FAST nutrition brand as a leader in the protein bar-market, and expanded the brand footprint into Sweden.

Lybeck spent more than 10 years in various management roles within both sales, marketing and general management at Coca-Cola and Carlsberg. Lybeck has spent his entire career in FMCG, having started out at L´Orèal, and has a solid track record of brand and portfolio management, as well as vast experience in building high-performance teams and driving business results.

Lybeck holds an M.Sc in Economics from the Helsinki School of Economics and splits working time between the Nordic offices in Helsinki and Stockholm.

Kyle Watson
VP, Marketing

Kyle brings 14 years of marketing experience to CELSIUS, having served a majority of her career in brand marketing.  Prior to CELSIUS, Kyle served as the Marketing Director for Hiball Energy and was the brand’s first marketing hire, putting the brand in position to be acquired by Anheuser Busch in 2017. During her time at Hiball, the brand grew 180% and was named one of Inc. Magazine’s fastest growing companies.  Over the course of her distinguished marketing career, Kyle has also worked on national brands including Macy’s, Morton’s, JetBlue and Teavana.

THORSTEN BRANDT
SVP, Global Marketing

Thorsten first joined Func Foods and the extended Celsius family in 2016 as General Manager of the Swedish Business. Prior to the recent acquisition by Celsius Holdings Inc, Thorsten held the position of Chief Commercial Officer at Func Foods; combining the vast responsibilities of both Marketing and Sales.

Thorsten brings 28 years of experience within the international consumer goods industry. With a true passion for understanding consumer behavior and building brands, he spent the first 10 years of his marketing career working with several culinary categories at Unilever Germany and Bestfoods Unilever Switzerland.

 

Between 2001 and 2015, Thorsten held various senior Marketing and General Management positions across Europe with The Coca-Cola Company. In most of his roles at The Coca-Cola company, his portfolio responsibilities included brands in the Energy category - most recently as Marketing Director Northwest Europe & Nordics for the Energy, Juice, Tea- and Coffee business.

 

Thorsten is a German national with an Advanced Degree in Business Administration and Marketing from the University of Fankfurt a. M., Germany. He resides with his family near Oslo, Norway.

MATTI TAKKINEN
Sales Director - Finland & Baltics

When Matti joined the Func Foods group in 2017, he had one set of goals in mind - to shape and integrate, together with the Finnish team, a sales organization which is capable of responding to ever-changing consumer behavior in the growing ready-to-eat and drink categories. Today Matti continues this journey as the Sales Director of Finland and the Baltics for Celsius Holdings Inc.

Matti´s passion is to create smart ways-of-working while encouraging resilience. In order to stay one step ahead of the industry, Matti works closely with Celsius’ trade partners to understand their individual needs and develop solutions to their ever changing challenges. Prior to joining Func Food, Matti was working for Unilever and The Coca-Cola Company in various key positions within sales and marketing.

 

Matti graduated from Helsinki School of Economics with a M.Sc in marketing. Outside work Matti enjoys all sports especially KMG Krav Maga.

Alex Darvishnejad
Alex Darvishnejad
Sales Director, Sweden

Alex Darvishnejad joined Celsius in January, 2021 and acts as Sales Director in Sweden, which is currently the biggest market for Celsius Europe.

Prior to joining Celsius, he held several positions within marketing, sales and category, at large food and fmcg companies such as Mondelez, Reckitt Benckiser and Nestlé. In his previous positions as team member he has distinguished himself as a team player who works for the best of the team and as leader he has distinguished himself as a leader who motivates and inspires the team to outperform. He has been awarded several times by his previous employers for his performance and for being a role model.

With more than 10 years of experience from Swedish Grocery, Alex Darvishnejad holds a vast network within customer and supplier end and is widely known for challenging status quo. In fact, his motto is “we challenge to win.”

His top priority is to unleash the full potential of Swedish Sales team and capitalize on the strong CELSIUS and FAST Brands.

Alex Darvishnejad holds two Master’s degrees from Uppsala University, M. Sc. in Business and Economics, and M. Sc. in Food and Nutrition.

Sandy Telesaint
Sandy Telsaint
VP, Operations
A long time CELSIUS employee, with over ten years of service in the roles of staff accounting, where she was promoted to Controller.

She also manages the inventory, logistics and procurement.  She is responsible for the global procurement and management of supply chain relations.  Her career began in large scale event planning and logistics with record labels such as Atlantic Records.  She earned an Bachelor’s in International Business and a Bachelor’s in Accounting from the Florida Atlantic University.  Sandy’s favorite flavor is Wild Berry.

Toby David
VP, Business Development
Toby David has served as the Director of Business Development-International for Celsius since January 2016.

Toby David has served as the Director of Business Development-International for Celsius since January 2016. David’s responsibilities include managing the overall business in existing International Markets, as well as identifying and vetting potential distribution partners for future Celsius International markets. Prior to this role, David spent the previous three years managing the Fitness Channel, eCommerce, and managed specific key grocery and distribution accounts. Prior to arriving at Celsius, David’s background included sales positions, on-air talent with CBS Sports Radio in Tampa Bay, and a cup of coffee in the Florida Marlins organization as a minor league pitcher. David holds a B.A. from Furman University in South Carolina.

JUSSI KOSKELA
Finance Director - Europe

Jussi Koskela joined Func Food in 2017 as Group Controller and was promoted to Finance Director in October 2019.

Toby David has served as the Director of Business Development-International for Celsius since January 2016. David’s responsibilities include managing the overall business in existing International Markets, as well as identifying and vetting potential distribution partners for future Celsius International markets. Prior to this role, David spent the previous three years managing the Fitness Channel, eCommerce, and managed specific key grocery and distribution accounts. Prior to arriving at Celsius, David’s background included sales positions, on-air talent with CBS Sports Radio in Tampa Bay, and a cup of coffee in the Florida Marlins organization as a minor league pitcher. David holds a B.A. from Furman University in South Carolina.

Stephen George
Stephen George
VP, Corporate Controller
Stephen George is the Corporate Controller for Celsius Holdings, Inc and he is responsible for the financial and accounting functions of the Company.
Prior to joining with Celsius Holdings, Stephen worked as a Senior Manager of Accounting at American Tower Corporation, the leading Telecommunications Tower Company. Stephen brings to Celsius over 25 years of finance and accounting experience from various industries including international markets. Stephen began his career in accounting at Elames Trading and Contracting as Accounts Manager, located in Bahrain until 2005. After moving to the United States, Stephen joined with Global Tower Partners, a Telecommunications Tower Company, and served as their Accounts Manager before being acquired by American Tower Corporation. Stephen holds a Bachelor Degree from the University of Kerala, India.
Randy Smith
RANDY SMITH
SVP, national sales

Randy Smith brings more than 19 years of beverage experience to his role where he currently manages the Celsius Field Sales Team in various channels that include grocery, convenience and specialty retail.

Randy Smith brings more than 19 years or beverage experience and knowledge to his position as VP of Field Sales and National Accounts where he manages the Celsius Field Sales Team in various channels that include grocery, convenience and specialty retail. The position also encompasses overseeing partnerships with DSD partners and wholesalers, as well as managing the execution of national accounts across the country.

Prior to joining the Celsius team, Randy worked for GBS consulting for 2 years on various incubator brands where he managed beverage brands in several categories including water, energy drinks, dairy and nutritional. Randy was also the Western Regional VP for Crunk,- where he was responsible for the distribution, sales and marketing of Crunk Energy and Crunk Juice - a caffeinated malt beverage.

Randy’s career in the beverage sector started with Pepsi wherein he was a Territory Manager, managing a 10-person team to drive sales in the convenience channel. He was also a Key Market Account Manager calling on Wal-Mart, Target, Kmart and Sam’s. His success eventually landed him a position as the Business Unit Key Account Manager, calling on regional accounts such as Target, Wal-Mart and Kmart for the Southern California business unit.

Randy graduated from Point Park University, in Pittsburgh PA where he obtained his Journalism and Communications degree. Randy married his college sweetheart whom he has four children with and now resides in Cleveland, Ohio.

Robbie Kotkosky
ROBBIE KOTKOSKY
VP, Grocery & Drug

Prior to joining Celsius Holdings Inc., Kotkosky was a Sr. National Account Executive for The Coca-Cola Company wherein she once drove the revenue of a $50k account to $250M within 14 years.

Robbie Kotkosky has been in the CPG business for over 33 years now, with 23 of them being in the beverage sector. Kotkosky currently serves as the VP, National Grocery / Drug and reports directly to the SVP, North America. When Kotkosky started her career with Celsius Holdings Inc. in 2012, she was a Director of Sales and was soon promoted to VP, Domestic Sales thereafter. In her role at CELSIUS, she is responsible for managing and expanding distribution with current customers and bringing on new, national accounts as well.

Prior to joining Celsius Holdings Inc., Kotkosky was a Sr. National Account Executive for The Coca-Cola Company wherein she once drove the revenue of a $50k account to $250M within 14 years. Kotkosky was a Top Sales Producer 15 out of 17 years while employed there. Before that she worked for Pillsbury as an Account Executive - but was promoted annually and given additional responsibilities - over the course of the eight years that she worked with them. Kotkosky was also a Sr. Regional Manager and original team member for the Morning Star Group that launched International Delight Flavored Coffee Creamers.

Kotkosky attended Northwood Institute in Midland, MI and graduated with a BBA in Business Management, a BBA in Marketing AND an AA in Fashion Merchandising. A resident of Charlotte, NC, Kotkosky is an avid animal lover and volunteers at USEA and NCDCTA Horse Shows where she cheers her daughter on. She enjoys golfing, spending time with her 4 girls and 4 grandchildren and is a Board Member of Fit Life Solutions.

Anthony Rocco
Anthony Rocco
Supply Chain Manager
Anthony has been with CELSIUS for twelve years.  He currently manages all transportation logistics and order fulfillment of major customers. 

His role includes oversight of the company’s information technology through third parties, the EDI back end, and all customer service relations.  His background includes advertising sales for Clear Channel, CBS/Viacom.  He attended Bowling Green State University in Ohio, and majored in Sales/Marketing with a minor in Mass Media.

Bryan Alesiano
Bryan Alesiano
VP Sales, Fitness
Bryan Alesiano brings over 15 years of sports nutrition knowledge and beverage experience to his position as Senior Director of Sales - Alternate Channels / Fitness.

Alesiano leads the development and execution of the brand’s Alternate Channel which encompasses the fitness channel, military channel and e-commerce channel; all the while coordinating the efforts of his direct reports for enhancing year-over-year growth.

Before joining the Celsius team in early 2017, Alesiano worked with Glanbia/BSN for 12 years, wherein he served as National Sales Manager of North America, managing the North American Fitness Channel with a 30-person field rep team for four major sports nutrition brands. Prior to that, Alesiano also served as the Mass Market Account Executive within the FDM/ Convivence Beverage Division for BSN from 2009-2013.

Alesiano attended Kent State University, majoring in Business Administration in Business Management. His overwhelming passion and love for fitness & health has catapulted his success within the Fitness Industry and he holds both ACE and CSCS fitness certificates. Alesiano currently resides in Boca Raton, FL, where (NASDAQ:CELH) is headquartered.

David Smaltz
VP Sales, Vending

David Smaltz has worked in a variety of positions in the Food Trade since 1979. In the past 15 years, he took his proven track record of driving sales and transitioned himself professionally into the vending industry.

David Smaltz has worked in a variety of positions in the Food Trade since 1979. In the past 15 years, he took his proven track record of driving sales and transitioned himself professionally into the vending industry. At Celsius Holdings Inc., Smaltz handles all burgeoning and newly established vending relationships wherein CELSIUS beverages are now being positioned and stocked.

A former entrepreneur, David once owned Smaltz Family Foods. Prior to joining Celsius Holdings Inc. as their Sr. Director Sales, Vending, he was employed in either a Sales or Operations capacity, primarily at the Account Manager level. Starting out as a Director of Operations for Brew City Grill and Brewhouse; Smaltz has held posts such as Field Consultant for 7-Eleven, Account Manager for Canteen Vending, Account Executive for Aramark Refreshments, National Account Manager for Luvo LLC and acted as both District Operations Manager and Business Development Manager for Next Generation Vending.

David is a graduate of Holyoke Community College in Holyoke, MA and a resident of both Charlton, MA and Wells, ME. Married with 6 children, he is a 10+ year veteran Coach of a youth basketball league, is a member of the American Liver Foundation Boston Marathon team and is an avid runner; having completed over thirty races in the last 3 years, including 3 marathons.

Jason Burke
Sr. Director, Business Development 

Jason Burke comes to Celsius Holdings Inc. with 28 years of beverage experience, after setting up DSD and Convenience marketing operations nationally. Burke began his career at Celsius in 2018 as the Sr. Dir of Business Dev.

Prior to joining CELH, Burke previously worked for other beverage titans including Arizona Tea, Quaker Oats / Snapple, Glanbia, Monster Energy and Corr-Jensen; serving in varied positions from Director of Marketing, to National Distribution Manager to VP, Sales Convenience / Alternate Channels.

Burke attended Harris County College and currently resides in Texas. He now has not one - but two daughters in college - and enjoys hunting, fishing and working out when he’s not closing deals for Celsius Holdings.